Lyft and Life is Beautiful made a perfect match in 2017. Tasked with delivering our combined audiences the ultimate ride share activation, we delivered a roundtrip [pun intended] experience, on-site and off-site. Here's the success:

Internal Services:

  • Internal strategy sessions with key constituents at both agency and brand levels to optimize event programming
  • Developed creative content strategies for social engagement
  • Implemented a data capture and audience sharing program
  • Crafted copy and content, managed social calendars before & during the festival
  • Produced an off-site Lyft Lot ride share service 
  • On-site and off-site production
  • Event programming and strategy

Social Media Recap

Top performing posts mentioning @Lyft per channel.

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Photo Recap

Lyft Lot Presence Report

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