Life is Beautiful.



The Miss Behave Gameshow

Life is Beautiful is proud to offer your brand exclusive naming and branding rights to one of our most prominent assets, the Miss Behave Gameshow. An exciting moment for patrons seeking a heightened festival experience - and a brand craving a high impact marketing initiative for our guests. 

  • Naming Rights
  • Prominent Location
  • Sampling Opportunities
  • Program Management
  • Turnkey Production
  • Staffing & Security
  • Culinary & Mixology Experiences

The Miss Behave Gameshow is something that can only be experienced.  We envision a 3x per day schedule, with 200 guest enjoying a 1 hour show. Your brand will own the opportunity to pour at the activation - including a full bar "take over" with bright-lit backbar neon signage.

The entire event will be a massive content creation opportunity for during and post-festival messaging. Advertiser access granted to Life is Beautiful will ensure messaging is shared from our trusted voice - offering our 3rd party validation. 


Mural Creation

Let your brand live on long after the festival doors close.  We propose a mural be created by one of our most praised muralists for 2018 - Steve Harrington. A branded plaque will be placed in the bottom corner of the mural, crediting your brand for commissioning the artwork. We also propose a time-lapse video be the content capture catalyst, followed up by artist interviews prompted by a lifestyle-driven treatment.


Crime On Canvas at The Western

Your brand will own the opportunity to pour at our premier art activation - including a full bar "take over" with bright-lit backbar neon signage - touching over 25k attendees per day. 

After a successful premeire in 2016, the Life is Beautiful Music & Arts Festival will be partnering with M Modern Gallery to bring an amazing exhibit to life. The exhibition titled, “Crime on Canvas” will be a hosted for three days inside The Western Hotel and Casino. Attendees of Life is Beautiful will have the exclusive opportunity to both view and purchase original works and rare prints by more than 80 artists from all over the world.

View More Photos HERE