In 2017, Life is Beautiful partnered with Zappos to create an immersive experience like no other. Tasked with overdelivering on a successful 2016 activation, the Life is Beautiful and Zappos teams got to work. Here's the success:
- Internal strategy sessions with key constituents to optimize event programming based on previous years’ data
- Developed creative content strategies
- Implemented a data-capture and audience-sharing program for targeting and re-targeting initiatives
- On-site production
- Event programming and strategy
- Curation and execution of the "Art Motel presented by Zappos & Meow Wolf"
Social Media Recap
Top performing posts mentioning @Zappos per channel.