In 2017, Life is Beautiful partnered with Zappos to create an immersive experience like no other. Tasked with overdelivering on a successful 2016 activation, the Life is Beautiful and Zappos teams got to work.  Here's the success:

Internal Services:

  • Internal strategy sessions with key constituents to optimize event programming based on previous years’ data
  • Developed creative content strategies
  • Implemented a data-capture and audience-sharing program for targeting and re-targeting initiatives
  • On-site production
  • Event programming and strategy
  • Curation and execution of the "Art Motel presented by Zappos & Meow Wolf"

Social Media Recap

Top performing posts mentioning @Zappos per channel.

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Photo Recap

Beacon Data Recap

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